Technology Predictions for 2013

Technology Predictions for 2013Every year, I pick the brains of our resident fortune tellers to gather their technology predictions for the coming year. So far, their track record has not disappointed!

First, let’s take a look at how well our 2012 predictions held up:

Richard Baker’s (Account Manager) 2012 Predictions:

  • Businesses will want more than email on their smartphones. They will want all of their business apps to work on their smartphones. Some examples of these apps are sales apps, quoting apps, and researching apps.

True. According to CDW’s Small Business Mobility Report, email apps are used most for work-related purposes (80% of mobile users access work email from their devices). However, calendar apps (76%), GPS/navigation apps (69%), document reading apps (56%), social media apps (45%) and file storage apps (40%) have also become widely used for work purposes. It’s clear that users want to use their devices for work, but business app developers are working to keep up. Just 16% of businesses offer custom, internally developed apps.  Growth in line-of-business app use is more difficult to measure, but projections show that mobile application development will outnumber PC application development by a ratio of 4 to 1 by the year 2015.

  • Businesses will use social media more and more, but will need help managing it. They will particularly need help analyzing what works and what doesn’t work.

True. You nailed this one, Richard! According to a recent survey, 94% of marketers are using social media marketing, and 83% believe it’s an important part of their overall marketing mix. The biggest challenge they face? How to track the ROI on their social media marketing efforts. The report also shows that since 2010, the percentage of marketers who outsource some or all of their social media marketing activities has grown from 14% to 30%. Behind design and development, analytics is the top area that marketers are outsourcing.

  • Businesses will learn just how important mobile security is–the hard way. I’m not referring to hackers and viruses, although that is a concern as well. I’m referring to what happens when people lose their mobile devices, either by accident or to theft. Please remember that company secrets are on your phones. You need to treat them like you would your business computer. Make sure your mobile devices are locked with a pass code, and that you have the capability to wipe all of your data in the event that you lose it.

TrueAccording to the FCC, between 30-40% of all robberies in major cities are cell phone-related. Not only that, cybercrime on mobile devices has increased dramatically over the last year. If you haven’t already done so, make sure you check out our post on how to protect the important business information on your mobile devices.

  • Online sales on mobile devices will quadruple, thanks to the Kindle Fire and advances in using NFC (near field communications) to make payments using mobile phones.

Close, but not quite. Online sales that take place on mobile devices are projected to increase 110% this year. NFC payments have not taken off quite yet, but they probably will in the next year or two.

Ryan Williams’ (VP of Business Development) 2012 Predictions:

  • We’ll see more “line-of-business” applications being accessed and used via mobile devices.

Hard to Tell. Again, this is difficult to measure, but as I mentioned with Richard’s prediction, projections show that mobile application development will outnumber PC application development by a ratio of 4 to 1 by the year 2015.

  • Working away from the office will become more commonplace (from home, in the field, etc.) as more line-of-business applications are accessed via mobile devices.

TrueAccording to a study from Wrike (via Payscale.com), 83% of workers spend at least part of their day working remotely (up from just 43% in 2009). Not only that, 66% believe their office might go fully virtual within 5 years.

  • Amazon is going to take over the world. They are doing everything right. For example, they have built a tablet that rivals Apple’s iPad at a much lower price point. You can stream movies and music (competing with Netflix and iTunes), purchase items in the huge Amazon marketplace, and of course, read books. Amazon is building an entire ecosystem, and they will come out on top.

Mostly True. Amazon has done quite well this year, but they haven’t quite taken over the technology “world” yet. Thanks to their Kindle Fire lineup, Amazon has doubled its tablet market share quarter-over-quarter in the last year. Global domination is still a very real possibility.

  • The big three will be Apple, Google and Amazon. Microsoft will become nearly irrelevant. Microsoft’s most popular offering is its Windows operating system, but as software moves to the cloud environment, operating systems will become much less important.

True. Microsoft appears to be on the path to becoming irrelevant. Initial sales for Windows 8 and the new Surface tablet are lackluster, and the “big three” don’t even seem to recognize Microsoft as a player in their fierce competition over tablets, search, smartphones, eCommerce and more.

Here are Richard’s predictions for 2013. Check back with us next year to see if these come true!

1) Tablets will get cheaper and cheaper. When prices reach $50 for an Android tablet, the possibilities will be endless. They will become a fixture in every car, home, school, store and restaurant.

2) Businesses will find that if you don’t have an app built for mobile, you are falling behind. Consumers are using browsers less and less to find what they need. According to Gartner, mobile app downloads will reach 81.4 billion worldwide in 2013. That number was 45 billion in 2012.

3) Mobile payment technology will push ahead with better and more secure solutions. It takes 26 hours for the average person to report a lost wallet. It takes 68 minutes for them to report a lost phone. At some point we will look back and wonder why ever handed our credit card to a complete stranger in a restaurant for him to process. We will wonder why we ever swiped our credit card at a gas pump that any teenagers can easily hack.

Other predictions:

Department stores will stop selling CDs. (Ryan Williams)

Apple will finally release the Apple TV. (Taylor Hutchison, Helpdesk Technician)

How about you?

What are your predictions for 2013? Let us know in the comments!

About Anne Shenton

Anne is Nexxtep's marketing director. She develops marketing campaigns and strategies, and also manages web design projects for Nexxtep's clients.

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