What’s on the horizon in 2012? I sat down with Richard Baker (Account Manager) and Ryan Williams (Partner & CTO) to get their predictions for the coming year.
- Businesses will want more than email on their smartphones. They will want all of their business apps to work on their smartphones. Some examples of these apps are sales apps, quoting apps, and researching apps.
- Businesses will use social media more and more, but will need help managing it. They will particularly need help analyzing what works and what doesn’t work.
- Businesses will learn just how important mobile security is–the hard way. I’m not referring to hackers and viruses, although that is a concern as well. I’m referring to what happens when people lose their mobile devices, either by accident or to theft. Please remember that company secrets are on your phones. You need to treat them like you would your business computer. Make sure your mobile devices are locked with a pass code, and that you have the capability to wipe all of your data in the event that you lose it.
- Online sales on mobile devices will quadruple, thanks to the Kindle Fire and advances in using NFC (near field communications) to make payments using mobile phones.
- We’ll see more “line-of-business” applications being accessed and used via mobile devices.
- Working away from the office will become more commonplace (from home, in the field, etc.) as more line-of-business applications are accessed via mobile devices.
- Amazon is going to take over the world. They are doing everything right. For example, they have built a tablet that rivals Apple’s iPad at a much lower price point. You can stream movies and music (competing with Netflix and iTunes), purchase items in the huge Amazon marketplace, and of course, read books. Amazon is building an entire ecosystem, and they will come out on top.
- The big three will be Apple, Google and Amazon. Microsoft will become nearly irrelevant. Microsoft’s most popular offering is its Windows operating system, but as software moves to the cloud environment, operating systems will become much less important.